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OKRA Jewelry
🇨🇳 Jewelry Brand · Shanghai · 2025
Bringing Calm to a Creative Business Running at Full Speed
OKRA
Sacred Jewelry & Lifestyle
Notion Workspace Rebuild
OKRA is an independent sacred jewelry and lifestyle brand founded in 2013 by Julie Pang — an artist and designer based in Shanghai, China. Each piece is handcrafted using the ancient lost wax casting technique, drawing on Julie's childhood memories from the island of Mauritius.
OKRA sells internationally while navigating China's distinct digital landscape — running marketing across Instagram, Xiaohongshu (RedNote), and WeChat simultaneously. Julie is a creator at heart — designing, running a studio, leading a small team, and managing marketing and sales all at once.
"It was so messy that I would just spend time trying to organise my thoughts — and it was affecting my productivity." — Julie Pang
Her Notion setup had become a reflection of that chaos. Projects, tasks, marketing content, and sales information were scattered with no clear structure. The marketing challenge was especially acute — operating across both international and Chinese platforms meant every content decision had to work in parallel for two entirely different audiences. There was no system, just mental juggling across three apps.
What I Built
I rebuilt Julie's Notion workspace around how she actually runs her business — four components, all connected:
Central Home Dashboard
A single entry point giving Julie and her team a bird's-eye view of everything: active projects, daily priorities, and key tasks — so the day starts with clarity, not confusion.
Inventory & Sales Operations Dashboard
A structured workspace for tracking product inventory and managing the sales side of the business, giving Julie visibility she didn't have before.
Multi-Platform Social Media System
The centrepiece of the build. A fully organised content planning system running Instagram, Xiaohongshu, and WeChat in parallel — with post captions, tags, subtitles, platform-specific scheduling, content pillars, and brand guidelines all in one place. Every team member works their section without interfering with others.
Video Walkthroughs
Personalised tutorial videos so Julie and her team could get up to speed fast — and reference them anytime without needing to reach out for help.
The Outcome
3
Platforms, one system
Instagram, Xiaohongshu, and WeChat all running from a single organised content workspace.
1 wk
Time to full adoption
Within the first week, Julie's entire team was already operating from the same system.
Within the first week, Julie's team was already operating from the same system — no crossed wires, no platform confusion, no lost time. The multi-platform content system turned what was once her most stressful workflow into her most organised one.
She has since recommended the service to others.
From the Founder
"For years I was looking for a way to align everything — and Silas came with his amazing workflow, his amazing system, and it works. It's crazy. It works. I'm so excited to keep using it."
Video Testimonial
Julie shared her experience on video — watch it below.
Workspace Snapshots
A look inside the finished workspace — home dashboard and the multi-platform social media system.
Home Dashboard
Social Media System
Ready to bring clarity to how your business runs?
If you're managing clients, projects, and operations across scattered tools — let's build something that actually works. For good.
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